The new Polaroid features Volkswagen's bold and sleek family design language, with a prominent grille that emphasizes a larger front profile, “C”-shaped chrome accents, and glossy black details, along with LED fog lights. Additionally, the new milled wheels, inspired by the classic GTI Tomahawk design, enhance the vehicle’s sporty appearance. Overall, the styling exudes a refined sense of premium sportiness.

The new Polaroid is offered in a fresh, highly textured Lake Baikal blue shade, and its length has grown by 9mm, now measuring 4,672mm. Additionally, the car’s height has been raised by 16mm, reaching 1,478mm. These changes in body dimensions result in a more commanding and stable visual presence.

The interior of the new Bora features extensive soft PVC upholstery, highlighted by the chrome instrument frame and air conditioning vent lines. It is further enhanced with soft stitching and other crafted details, all working together to elevate the cabin’s aesthetic appeal and showcase the refinement and quality of the classic models.

For the first time, the new Bora features a floating interior design, with the highly anticipated “dual technology screens” at the core, creating an enveloping center console. The 10.25-inch full LCD instrument cluster, paired with a 12-inch full-touch ultra-large center display, offers both drivers and passengers a premium experience, while also catering to the unique preferences of younger consumers.

The new Polaroid also offers a human-centered and intelligent cabin space. It comes equipped with dual-zone automatic climate control and the Clean Air 3.0 system, which automatically manages the temperature, humidity, and PM2.5 levels inside the vehicle. Wireless charging removes concerns about the battery life of travel electronics, while independent front seat heating control adds convenience to the driving experience. Additionally, the car's quiet cabin exceeds industry standards, providing users with a serene and comfortable interior environment.

The powertrain of the new Bora will be upgraded to TSI, equipped with Volkswagen EA211 turbocharged engine, providing consumers with two powertrain configurations of 1.2T and 1.4T to choose from, which represents the new Bora entering the all-T era. Through a variety of advanced technologies, exquisite design and the use of lightweight materials, the power performance of the all-new Polaroid has been greatly improved while saving energy, making this product, which is known as the “Driver's Car”, more deserving of its name.

All-new Bora offers an advanced experience of wisdom and enjoyment. Based on the 10.25-inch full LCD instrumentation stacked with the 12-inch full-touch large center control screen, the All-New Polaroid is equipped with five powerful Telematics functions, including Intelligent Voice Interaction, Intelligent Navigation Planning, Intelligent Service Ecology, Intelligent Travel Experience, and Intelligent Mobile Phone Control.

The main-selling models are upgraded with driver assistance functions, including Front Assist pre-collision safety system, AEB with city emergency braking, ACC adaptive cruise control, and a series of L2-level driver assistance systems, including out-of-space warning RTA, reversing emergency braking, lane keeping Lane Assist, and lane change assist SWA. The new Polaroid will bring the technological experience of intelligent car control, intelligent navigation, intelligent voice, and intelligent entertainment to the “geek” users who are progressive with the times.

While making the driving process full of fun, the all-new Polaris has also become more comfortable and intimate, not only through the body structure strength strengthening to greatly improve the safety performance, so that peace of mind is within reach, but also equipped with side airbags and head airbags, which further increases the protection ability, empowering consumers and accompanying users to travel with peace of mind.